Color Accuracy Influence (CPI & CRI): How High CPI Lighting Shapes Food Appeal and Retailer Performance
In retail environments, where purchase decisions are often made in seconds, visual presentation is everything. Fresh produce, meats, seafood, baked goods, and dairy all compete for shopper attention based largely on how they look. Color is the most immediate cue customers rely on when judging freshness and quality. This is why Color Rendering Index (CRI) …